For welcome week in the college, I wanted to create a fun, youthful graphic to use on all welcome materials for a student audience. Using "Social Scientist" provides the student with a sense of belonging when they come to the college. The founding date further conveys a long history of the family they are now a part of.

I wanted the welcome kit to have special folder design that brings in the youthful graphics as the first impression of the college. The welcome card drives traffic to the college website where students can learn more about the offerings from the college as well as additional downloadable materials, which allows the college to gather analytical data. Small bags of popcorn were handed out to students with the same cohesive design as the welcome card.

Inside the folder, students also received a printed brochure that highlights the offerings from each of the 14 degree-granting programs. I created this content initially as 1 minute animation and then turned them into a full brochure. The design allows for the pages to be printed as individual flyers for advisors to hand out as well. 

Pencil pouches filled with pens, buttons, stickers, as well as t-shirts with the Social Scientist graphic were also given to students, while the mugs and other merchandise were available for purchase in the online store.